Growth Digital Marketing – Digital Growth Marketing

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Overview

El curso Growth Digital Marketing ofrece una formación completa y práctica para dominar el marketing digital desde sus fundamentos hasta la ejecución avanzada de campañas.
Está diseñado para quienes buscan adquirir habilidades reales, mejorar la toma de decisiones y liderar iniciativas de marketing digital con impacto directo en el negocio.

By

Daniel Abuhadba

Share

Growth Digital Marketing

Category:

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Growth Marketing

0

5

Enrollments

Level

Intermedio

Time to Complete:

26 hours 0 minute

Lessons:

30

Certificate:

No

One-time for 1 person

Free

Overview

El curso Growth Digital Marketing ofrece una formación completa y práctica para dominar el marketing digital desde sus fundamentos hasta la ejecución avanzada de campañas.
Está diseñado para quienes buscan adquirir habilidades reales, mejorar la toma de decisiones y liderar iniciativas de marketing digital con impacto directo en el negocio.

What You’ll Learn?

Como construir una estrategia de marketing digital para alinearse a los objetivos de growth de la compañía.

A desarrollar un entendimiento del comportamiento de los clientes para identificar a la audiencia objetiva en entornos digitales.

Como formular mensajes de marketing para conectar con las audiencias target en mercados multiculturales y globales.

Evaluar opciones de plataformas, canales, y estrategias para tomar decisiones críticas, analizando casos de estudio y aplicando frameworks.

Requirements

No prerequisites; suitable for all professional levels

Willingness to practice presentations and writing task

Syllabus Overview

30

Lessons

5

Quizzes

0

Tasks

0

Resources

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Módulo 1. Fundamentos de Digital Marketing

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¿Qué es el marketing digital?

03:51

La estrategia de marketing digital

03:11

Marketing Digital y la Definición de Metas

00:53

Growth y La definición de Metas

03:21

El funnel de marketing y los loops de crecimiento.

FUNDAMENTOS DE DIGITAL MARKETING

Módulo 2. Contexto de la compañía y de la audiencia

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Prerrequisitos para el Marketing Digital

04:34

Propuesta de Valor

Análisis de competencia

El consumidor digital

01:23

CONTEXTO DE LA COMPAÑÍA Y DE LA AUDIENCIA

Módulo 3. Growth & Customer Journey

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Costumer Journey growth

Adquisición & Digital Growth Marketing

5 niveles de conciencia

Activación de Usuarios

Retención de Clientes

02:40

GROWTH & CUSTOMER JOURNEY

Módulo 4. Canales de Marketing Digital

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Canales de Marketing Digital

Priorización de canales

Framework: Tipos de marketing según cliente

Framework: Actividades de marketing según la etapa del producto

Marketing y omnicanalidad

CANALES DE MARKETING DIGITAL

Módulo 5. Ejecutar y evaluar la campaña

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Marketing y omnicanalidad

El brief de la Campaña

Escribir el Mensaje

Crear la Campaña

Preparar el rastreo de data

Lanzamiento de la campaña

Evaluar los resultados

Compartir los resultados

02:16

Testeo de campañas

Optimización de campaña

04:23

Palabras finales

EJECUTAR Y EVALUAR: LA CAMPAÑA

Material Includes

Downloadable Communication Planning Template (PDF)

Team Meeting Checklist (Google Docs)

Slide Deck: Effective Communication Models

Sample Email Scripts for Common Scenarios

Printable Certificate of Completion

Access to Discussion Board & Peer Feedback

End-of-course Quiz & Knowledge Check

Instructor(s)

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Daniel Abuhadba

Profile

Learner Reviews

0 review

0

(Average)

5

0 review

4

0 review

3

0 review

2

0 review

1

0 review

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